Social Media and Political Campaigns

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 This weeks article goes over how social media has effected the way political campaigns are approached and handled in a digital society. The article goes on to lists how social media has changed political campaigns which are: increased participation in the process, increased voter turnout, gave resurgence to issue voters, and more. It is no question that with the ever growing popularity of social media that political processes would be effected. It is now impossible to run for a seat in government (especially higher level) and not be talked about on social media. It is increasingly harder for politicians to stay out of the public eye compared to before the rise of social media. 

It is also true that social media has created increased turnout as well as registration. This is one impact of social media on politics that is extremely positive as we need more people going out and voting and being active in our countries political sphere. The resurgence of issue voters can be seen as a positive and a negative. It is great that issues are being talked about enough now to where individuals will be strong on their belief over that certain issue and vote based on who shares their belief. However, this can also bring forth the issue of single issue voting, which is where an individual votes for a politician based on one issue and no others. No individual should vote over one single issue, the United States has more then just one issue and no matter how strongly you believe in that issue, it should not be the only reason to vote. 

In conclusion, based on this article social media has had negative and positive effects on our countries current political sphere. It is important to pay attention to the effects of social media over time in order to keep those platforms as efficient tools for news coverage and not sites for just misinformation. 

Source:

“How Social Media Has Affected Political Campaigns: GW Online Programs.” The George Washington University Online Degrees, 30 Jan. 2021, gspm.online.gwu.edu/blog/how-social-media-has-affected-political-campaigns/.


Comments

  1. Bernarda CervantesFebruary 24, 2021 at 11:56 PM

    Social media has changed the game and rules of engagement in politics, particularly in regards to informing voters. Due to social media, voters increasingly find themselves in echo chambers within their own communities. Furthermore, disinformation campaigns from dishonest actors are becoming more and more difficult to detect to many voters who are not media literate.

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